[X&Y] Why Women Flake On You...And It's Not What You've Heard
Published: Sat, 12/20/25
Updated: Sun, 12/21/25

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WHAT'S INSIDE: Want to know why
women ghost you? There are only
three reasons.
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WHY WOMEN "FLAKE" OUT ON YOU
One thing that we value in each other as men is reliability.
One of the ways we measure a real man--and a real friend--is that the
dude just straight-up does what he says he's going to do.
He gets the job done, and he's got your back.
It's no wonder then that we really want to pull our hair out when a
woman SAYS she wants to hear from us and/or go out on a date with
us...only to either feed us a lame excuse or even fall off the face
of the Earth later.
Why do they have to be like that, anyway?
After having observed--and yes, lived through--countless case studies
over the years, I've come to the conclusion that if and when a
woman "flakes" on us it's for one of THREE primary reasons.
Fortunately, those three reasons can be easily sorted out based on
the nature of your ongoing interaction with women--or lack thereof.
The first reason a woman would "flake out" on you is widely
documented nowadays, so it requires little elaboration. With the
rise of the "swipe right" world of real-time dating apps, options have
become overwhelming to most end-users.
Therefore, we drown in a sea of choice. Since a massive percentage
of women have been socialized to be "people pleasers", they have
a hard time saying "no".
Having said "yes" or even "maybe" so many times to so many options,
boom...what's commonly known as "ghosting" happens in epidemic
proportions.
That's just the way it is nowadays, and it doesn't necessarily reflect
on you personally. Realistically speaking, any chance you had to
even get superficially acquainted with each other got choked out.
The second reason a woman would "flake out" on you is almost as
obvious as the first, whether we'd like to admit it or not: She just
doesn't really like you all that much after all.
Sure, you may have had a nice conversation with her and so
forth, and she may have even thought nice things about you while you
were there.
She may even be legitimately attracted to you, believe it or not.
But ultimately, it's altogether possible that her "warm fuzzies"
cooled off and became a bit more prickly over the course of the
following few days.
It's as if she had short-term memory loss and can't seem to
remember how heroic you were at the time she met you.
Or, she just straight-up succumbed to what she perceived as more
promising options (which again...are manifold these days),
especially at the exact time you had agreed to call her and/or
meet up with her.
Now, importantly here we need to tie together the infamous link
between particularly YOUNG women and "flakiness".
It all comes down to immaturity, of course.
A younger woman isn't quite as good at prioritizing her true
preferences and desires as much as she is "living in the moment".
Moreover, she might not have enough life experience to fully
grasp how much frustration she causes people by not sticking to
what she agrees to.
Worse, she'd also probably used to dealing with guys who are every
bit as immature as she is....and who therefore tend to happily put up
with and even condone her flakiness (or apparently so), all because
she's sexy and they don't want to give up on her.
When a woman (especially a younger one) is still in contact with you
after she has "flaked" on you, some variation of what we're talking
about here is what's going on.
She apologizes profusely, promises she'll make it up to you, and
does it all in the world's cutest tone of voice. (Hint: Beware of
texts that begin with, "Umm...")
But the bottom line is that until she is as obsessed with you as
you are her--or more so--she has the options and you'll only get her
excuses.
The third reason why women tend to "flake" on us is FAR less
obvious to most of us, but arguably even more common...and
significant.
When a woman doesn't return your calls AT ALL, let alone agree to
meet you anywhere to hang out 1-on-1 it's because she does not
feel comfortable with you.
This concept floors most of us as guys, in part because we're not
used to fearing for our safety and security when with MOTOS
(members of the other sex).
For women, however, it's a very different story.
In order to successfully get a woman to go on a date with you, she
not only has to be attracted to you, she has to feel safe with you.
If you're missing the former but have the latter you're probably
about to be banished to the "JBF Zone".
BUT...if she's genuinely attracted to you but NOT comfortable with
you, you'll get "FLAKED" on.
Here's how it all works.
You meet her and sure enough she's giggling, twirling her
hair...possibly even making out with you right there in the bar or
wherever.
That's because you've actually succeeded at making her HOT for you.
Well done there, young Skywalker.
BUT...even though you've traded numbers and she's TOLD you she'd love
to see you again, when you call her you get NO ANSWER.
Now, we're going to assume that you haven't been a blatant bonehead
and not called her for like a week or something--thereby just making
her mad at you.
(I suppose that would be a third reason why she'd flake, at least
technically.)
Assuming instead that you called her a day or so later as agreed
upon, she's actually decided--once her jets have cooled--that there's
NO WAY, NO HOW she feels good about being alone with you in your
car, at your place, walking in a park together or possibly even out
in public with you.
In fact, if you were simply thinking that you had built "rapport"
with her or what have you when you met her--with no objective
proof--she may have already been feeling discomfort toward you.
But she was just too "nice" to drop that sort of bomb on you, at
least while you were standing there in her presence.
Maybe she just didn't want to risk getting into what she perceived
might degenerate into a conflict with you.
So she just gave you her number. And because she'd never want to
think of herself as some sort of "liar", she even gave you the real
one.
But she has no intention of ever returning your calls. She's just
going to hope you go away.
It sounds stone-cold crazy, doesn't it? But rest assured, that's
exactly what goes on in a woman's head.
Rest assured, when either one of these two primary reasons for
female "flakiness" happens it's not quite as if you've been
"rejected", at least not per se.
It may have been that you hadn't ascended to "high priority" status
yet in a particular woman's life, or perhaps that you came off as a
bit TOO familiar and/or like a pushy sales guy up front.
The good news is that the more you understand about women--including
what I've just shared with you today--you'll begin to find that
women "flake" out on you far less often than they may have used to.
Start by not being SO available to her. That will increase her
level of intrigue and make her want to find out more about you.
Also, make sure you are ALWAYS aware of the fact that women are
"security seeking creatures". Proactively suggest meeting in a
public place and/or keeping things casual for now.
Oh, and by the way. Notice that conspicuous by its absence from
this conversation has been any mention of her "testing you".
Women are not stupid. If they adore you and they feel safe with
you they are not going to sabotage a date with you...at least not on
purpose by "flaking" on you.
If you think you are being "tested", rest assured it STILL comes
down to one or the other: She doesn't yet like you enough to make
you her priority or she doesn't feel SAFE enough with you just yet.
The "test" only indicates that she hasn't given up on you yet.
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