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It started about eight or ten years ago.
Guys would come to me wanting to know where and how to meet and attract more women, how to stop ending up with the wrong ones, and how to get a relationship going with the right one.
But they definitely did NOT want help "dating".
For sure, years before that everyone who does what I do had already stopped favoring the term "dating coach". There were no longer two dozen guys calling themselves "The Real-Life Hitch".
These days, "dating" just sounds straight-up tone-deaf.
But much like when angry women started saying masculinity was "toxic", nobody gave us anything to replace it with.
"Hanging out" is too vague. "Hooking up" didn't last because it didn't go anywhere meaningful.
Meanwhile, you guys are grown-ass men. You're not going to prom.
So what happened here, and how DO we invite women into our lives in 2026 and beyond?
On Wednesday night, this month's Masterclass For Men will be all about Navigating The Post-Dating Era:
Masterclass For Men: Navigating The Post-Dating Era
https://programs.deservewhatyouwant.com/mc-april-2026
I've identified five factors that led to the downfall of dating as we know it, followed by one BIG one that finished the job.
But understanding the WHY is only the first step of knowing HOW to meet and interact with women and WHAT to do.
Nobody is talking about all of this because they don't want to admit it. But any man who wants real, actual, high-quality women in his life has to get serious about it.
Expect out-of-the-box thinking and brand new mindsets, all with the right plan to go with it.
What worked for years is broken. This whole mess gets fixed on Wednesday night. Get the specifics on what I'll be covering and grab your ticket here:
Masterclass For Men: Navigating The Post-Dating Era
https://programs.deservewhatyouwant.com/mc-april-2026
It all happens THIS coming Wednesday, April 29th at 8pm EDT.
Don't get caught trying to work "dating advice" written for a world that no longer exists.
Be Good,
Scot McKay
X & Y Communications
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