It's funny stuff, no doubt.

For the benefit of those of you who can't exactly hit up YouTube at
the moment, the basic flow of the spot is as follows.

Two buddies are on a ski lift together, when Dude #1 asks Dude #2
if it's okay if he asks out his ex-girlfriend.

With an apparent attitude of casual indifference, Dude #2 answers,
"Uh...sure.  We've been broken up for six months now."

In the moment following, Dude #1 gets a text from the girl, right
as Dude #2 adds, "...But I don't think she'd be interested in a guy
like you..."

Interrupting Dude #2's comments, Dude #1 proceeds to begin reading
her text messages--which are coming rapid fire.

"She says she'd love to go out with me..."  "She says she's been
waiting for me to ask her out for over a year now..."  "And hey...she
just sent a video!"

Dude #2, feigning mild excitement, says, "Oh really?  Let me see
that...", right as the girl can be overheard through the mobile
phone's speaker saying, "I'm really excited about our date...".

Dude #1 hands Dude #2 the phone, who proceeds to hurl it with a
loud grunt as far into the sky as he can.  He then swipes his hair
back and sits back as if nothing happened.

The factors that make this commercial riotously hilarious are
manifold.  

For starters, Dude #2 is the one who comes off as being more "image
conscious"...even as he's the one who ends up losing his cool in the
end.

Also, there's the subtle reference to Dude #2 having been broken up
with the girl for six months, even as the girl mentions that she's
been waiting for Dude #1 to ask her out for "over a year now".
Ouch.

And, of course, there's the added bonus of the impossibly surreal
pace at which the whole train of events runs.  There's just no way
that everything in the commercial could all happen in under 20
seconds, at least not in the real world.

But as humorous as the ad is, big part of its overall appeal is
that almost ALL OF US can really relate to Dude #2.

I mean, imagine you're dating a girl you really like, but she
breaks up with you.  

If left to our own devices most of us in that situation would
probably dread her getting together with our best friend (or worse,
maybe even our worst enemy), probably within the next 24-48 hours,
no less.

Or let's say we're interested in a certain girl, who is clearly
single.   We take two full weeks to get up the nerve to ask her
out, and just then SOME OTHER GUY starts going out with her.

It's like we JUST KNOW that sort of thing is going to happen.

And the weird part?  What we're dreading the most ACTUALLY COMES TO
PASS a freakishly high percentage of the time, or at least it seems.

What's up with that?

Here's what I think is going on...and it's very simply explained,
actually.

Essentially, we as human beings are VERY GOOD at thinking through
the logical sequence of events that could potentially happen.

In the case of a girl who breaks up with us, for example, it makes
PERFECT SENSE that she wouldn't stay single for long, as sharp as
she is.  

It ALSO makes sense that she'd end up with someone else from within
your social circle, right?

And the girl you waste so much time getting around to asking out?
It makes PERFECT SENSE that another guy would be quicker on the
draw than you are.

You end up being dead right about what you dread happening because
your thoughts are focused on what you correctly perceive to be a
high probability outcome.

But here's where the rubber meets the road...and I hope you're
sitting down for this.

The reason why it seems like all that you dread with regard to
OTHER guys and the women you like comes true so often is because
you've got a poisonous mindset.

When you believe having something good happen with a woman you like
would be "too good to be true", you start projecting success on
someone else rather than yourself.

In effect, you fall into the vicious trap of believing that all
sorts of GOOD things that can theoretically happen with truly
amazing women can only happen to OTHER GUYS.  That kind of success
isn't what YOU can expect.

BUT...were you only to see yourself as equally worthy as someone
else, you'd probably find that you're just as good at predicting
positive outcomes for YOURSELF.

After all, the same "logic" applies.  It makes just as much sense
that the girl you like would be interested in you as she would be
in someone else...maybe even MORE if you're a "big four" man.

The ONLY difference between you and "some other guy" is that you
miraculously experience life from your own eyes rather than his.  
Your being is contained inside YOUR body, not his.

To everyone else, therefore, YOU are "some other guy".

So then, the question comes down to this:  Can you start claiming
some of that perfectly logical success for yourself rather than
"dreading it away" to others?

The great news is that this is a decision you can make TODAY.  You
can set this mindset into motion as easily as you flip a switch, no
"habit modification" necessary.

But you do have to BELIEVE that what I'm saying is logical, and
move forward accordingly.  From there, you can get ready to start
experiencing the kind of success with women that you've previously
only thought was for other guys.

 

This e-mail newsletter is a free service of X & Y Communications.
It is never sent to those who have not asked for it.  If you
believe you have been sent this message in error, please use the
link below to remove yourself from our mailing list.

Remember, if you've found the woman of your dreams, you can get
only the relationship-focused newsletters by sending a blank
e-mail to scotandemily@aweber.com.