[X&Y] The WIIFM

Published: Thu, 03/02/17



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"WHAT'S IN IT FOR ME?"


Yesterday I announced that seven new coaches had become part of
the X & Y Communications Team.

Each one is already a world-class expert in his or her area of
specialization.  You'll recognize almost all of their names
immediately.

In case you missed it, click this link and scroll down slightly
to meet everyone:



Click Here



I linked you to the "team" page last time, but the page above is
probably a bit easier to navigate.

Okay, so the questions I've received since yesterday have mostly
been a variation of, "What does this mean for me...like, in the
real-world sense?"

Well, the obvious answer is you can order up a session with any
of the new coaches effective immediately.

The beauty of that is I specifically brought coaches on board who
specialize in areas that Emily and I typically don't.

You also now have the opportunity to take advantage of their
respective skills and expertise as a part of your Ten-Plus program.

But you're ALSO going to be treated to guest newsletters from them,
blog posts, podcast appearances (including the very next one),
webinars and other creative ways to give you lots of value.

Facebook live events, a secret Facebook group and Twitter Q&A
sessions are all on the drawing board.

It would sound like hype for me to say you're now tuned in to the
most complete resource on Earth for being a great man and getting
better with women, but that's absolutely what we're working our
butts off to build for you.

And the timing couldn't be more perfect.

Look...with the way things are in the world nowadays, I'm struck
by how much frustration we as men are feeling.

And it seems like the more committed we are to being men of high
character and treating women right, the more frustration we feel.

That shiznit has got to stop.  It's time to double-down and smash
the accelerator pedal.

As political correctness has left many of us in its wake, the TRUTH
remains that real, feminine women remain every bit as attracted to
real, masculine men as they ever have.

Who you are at your authentic core still matters.

Boldly living your truth in an increasingly propagandized world
still matters.

And real masculinity is still defined by virtue.

Every coach on this team is in lockstep with all of that.

We have different ideas and talents, but as you get to know the
new coaches (and they get to know you) you're going to be awestruck
by how amazing a fit each one of them is.

Okay, so enough talk, right?  It's time to get to work.  Good stuff
is on the way.


 
 
 
 

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