X & Y COMMUNICATIONS NEWSLETTER FOR MEN


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WHAT'S INSIDE:  Don't get the short end of the stick this coming
Saturday night.  End the year in STYLE with an amazing experience
with some amazing women.  Here's your step-by-step toolkit...

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THE CLOCK IS TICKING ON THOSE TWO "SECRET CODES"


Remember, there are two KILLER promo codes that are still LIVE at the
moment.  Several of you have e-mailed asking about 'em and YES...you
can still used them for now:



  1)  The "giftcard20" code gives you an instant $20 off of ANYTHING
  at the X & Y Communications store (even 1-on-1 coaching).  You can
  use it just like cash.


  2)  In celebration of our new daughter's birth, I'm handing out
  "cigars" in the form of a full-on 50% off coupon for ANY e-book,
  core program or bundle.  Just use "cigar50" on the order page.



It's fun to shop around in the X & Y Communications Store.  This is
the link to where all the action is:



http://www.deservewhatyouwant.com/store



In case you missed it last time, here's a MAJOR hint:  Think in terms
of bigger bundles and smaller amounts of coaching time
with me.



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TOP 10 STEPS TO NEW YEAR'S EVE EXCELLENCE


I really like New Year's Eve.  I've had some particularly
outrageous experiences over the years, and the memories are
generally good ones.  

Since so many of you guys are clearly all about making the most of
this year's annual chance to ring in the new year right, I decided
to pull together a special edition of this newsletter aimed
squarely at that very purpose...and get it to you early enough that
you can actually use the information in it.

The best way to do that, I figured, was to reflect on what has gone
right (and wrong) in year's past in my own experiences and give you
a rapid-fire compilation of the top ten most killer ideas I can
think of.

One caveat here, though.  There's NO WAY I can elaborate on these
to exhaustive conclusion in the context of a newsletter.  

So no whining about my not providing every little shred of detail
possible, please.  What follows should at the very least give you
more to work with than before you opened this message.  

Nevertheless, if you really want more insight on any item on the
list find me on Twitter @scotmckay...deal?

That said, fasten your seat belts...here we go (and don't drink and
drive, okay?)

     

    1)  If you want to kiss a woman at midnight, you've GOT to
    go where that's going to be at least theoretically an option.


    I have no idea if it still goes on, but it used to be that at
    midnight on January 1st every reasonably good looking woman
    jam-packed into Trafalgar Square in London (along with about half
    a million other people) would start making out with every reasonably
    non-creepy dude within striking distance.

    No kidding.  It was nutrageous.  It was hard to leave that party
    WITHOUT getting kissed.  

    To be honest, that memory alone is one major reason why PUA "in
    field" videos highlighting the "kiss close" at the end are so
    flat-out humorous to me.  I mean, seriously...  

    Now I realize you may not be able to get to London by tomorrow
    night.  But you darn skippy better find out where there will at
    least be a good crowd of women who are in the mood to party.   

    And that shouldn't be difficult.  For most of the female
    persuasion, NYE is a lot like Halloween in that it makes a perfect
    excuse to pretend it's Spring Break again.



    2)  Go easy on the alcohol...even if you're where a lot of
    alcohol is getting consumed.


    I realize getting hammered on NYE can be fun.  But think about it
    this way:  What advantage could you gain by being the SOBER one in
    a room full of DRUNKS?

    If you've ever found yourself in that particular situation, you
    already know it's like having SUPERPOWERS.  You have full mental
    and physical control, and you're able to gauge EXACTLY where others
    are in the process of getting wasted.

    You want to be at the top of your "game"?  Consider holding it
    together.

    Listen, I fully get that beer is called "liquid confidence" for a
    reason.  BUT...if you can source confident masculinity in yourself
    WITHOUT it, you're far more likely to WIN...especially on NYE.  No
    question.



    3)  In fact, consider being the "designated driver".


    If you can't figure out why being the one with the keys to his own
    car at midnight on NYE is a devastating advantage, call me
    immediately for emergency coaching.



    4)  If you know of reasonably attractive women who are dateless
    on NYE, take them ALL with you.


    Ah yes...it's one of the most underrated and overlooked social
    principles of ALL TIME as relates to beautiful women, isn't it?

    But it's true:  For any given major social event that you think
    EVERYONE is in on, there are a MASSIVE number of hotties FAR
    BEYOND YOUR ESTIMATION who are sitting at home...dateless.

    That's right.  We as guys automatically assume women's "social
    needs" are covered...by someone else.  But they're often NOT.

    So trade in that "stinking thinking" for this.  

    Call all your female friends and simply say, "Hey look, some of us
    are going to [insert venue] for NYE, and I wanted to make sure you
    were covered.  I know plans can fall through at the last minute and
    so forth."

    There's no neediness and certainly nothing pushy there...just a clear
    indication you have her back.  

    If she's all set, so be it.  Don't try to talk her out of her
    existing plans.  

    Just say, "OK...cool.  Have fun.  Catch you next year some time if we
    don't see you all out on the town.", laugh, and hang up the phone.

    But you'll be shocked by how many women will in fact respond
    favorably, usually with something to the effect of, "Well...actually,
    things are looking pretty flakey...", etc.

    You might even get a call while you're actually out.  Keep your
    ears on.

    The net-net of it is you'll probably add a few attractive women to
    your posse for the evening.  Social Proof City, USA.



    5)  If hanging out with the guys is looking like the best
    option, go where there are going to be groups of women
    also.


    In other words, such a place would NOT be a sports bar with some
    obscure bowl game blaring on the tube.  

    And obviously, it's not in the basement drinking Milwaukee's Best
    and playing World Of Warcraft.

    Roll the dice, gentlemen.  GET OUT THERE and join the party.
    SOMEWHERE.  Be the leader in your group of friends and don't let
    them decide to be boring.



    6)  Don't plan anything for the next morning...especially work.


    I fully get that this may not be possible, although fortune has
    smiled upon many of us this year as January 1st falls on a Sunday.

    But when you don't have any worry about where you have to be in the
    morning hanging over your head, you really can be more focused on
    having a good time...and a whole lot more flexible with how the
    evening flows.

    Exactly twelve years ago one of my friends had the bright idea of
    getting married on 1/1/2000...at 10 am.   Great.   I still barely
    remember rolling out of bed on time.



    7)  Make a conscious "New Year's resolution" to be fearless
    and flirt...and put it into action four hours early.


    If you view NYE as a major social opportunity, especially with
    women, then your mindset needs to reflect it.   

    Do something that you're good at tomorrow to build your confidence,
    take an afternoon nap if you can, hydrate well all day and eat a
    sensible dinner before heading out.  

    Dress in a way you know you'll look your very best (try wearing
    blue).

    Then, when you ARE at your best later it'll be that much easier to
    feel like it's "game on".



    8)  Go where you can wear a tux, if you can.


    Don't let the words "black tie formal" psych you out.

    Most women think men in tuxes are amazing, and you'll feel that way.

    I really can't explain it, but there's just something about black
    tie events that make people want to cut loose.  That's a good
    thing.  And good things happen to guys who wear tuxes around women
    who feel particularly sexy because they're wearing nice dresses,
    too.



    9)  If you already have a date, get three or four other couples
    and dominate a venue together.


    OK, so you have a woman to hang out with.  Spending a "quiet night
    at home" is certainly an option, and can rock.

    But whatever the two of you do, if you ARE planning to go out get a
    few other couples involved.

    That way, instead of just being AT the party, you're group may very
    well BE the party.  

    This is a GOLDEN strategy, and it's a lot of fun to be the center
    of attention.  One NYE in recent memory about four other couples
    joined us for a black-tie event as described above.  It was off the
    charts.



    10)  Hold the party yourself.


    Yes, it could get messy.  But if you're up to the challenge, being
    the grandmaster of the party itself delivers the goods in a huge
    way socially.

    But you already know that.  Consider this a reminder.

    And hey, why not get a few friends involved and throw the party
    together?  There's probably still time to arrange all of this (see
    #4 above), and at somewhere other than your living room, lest your
    place be ransacked beyond recognition.

 

Between the Trafalgar Square "kissfest", that time in Moscow with all
the Mexican exchange students, the infamous "bottle rocket fight", the
black-tie "millenium" party and many, many other great New Year's Eves
past there have been some great memories I've enjoyed making.
 
And I plan on adding another this coming weekend...

This year it's your turn, also.  By all means let me know how it goes,
okay?


Be Good,

Scot McKay




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