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IN THIS EDITION:  Women love a man with a sense of style.  And the
good news is you can transform YOUR personal style without having
to dress like a "peacock".  Here's how to get the job done.

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MORE DEPTH...MORE PERSONAL ATTENTION


It's true that I do what I can to pack real, useful info into each
and every one of these newsletters that I write for you.

But let's face it, there's more to talk about than can possibly be
covered in just a few e-mails per week.

That's a big reason why there's Power Sessions For Men:



http://www.deservewhatyouwant.com/powersessions/men
   


Amazingly, a lot of guys who read this newsletter haven't even
heard of this because I don't talk about it often.

But meanwhile, guys who are already a member of the Power Sessions
inner circle enjoy the massive benefit of getting their hands on
exclusive content that goes above and beyond the basics.

This empowers them with practical, real-world advantages that are
just not available to anyone else.

But there's more...MUCH more. 

Using a secret high-priority e-mail address, Power Sessions members
get direct access to me 24/7/365.  They ask questions and get
customized answers from me personally.

At $27 per month you're just not going to find that "preferred"
level of personalized service anywhere else.

When you join Power Sessions you truly become a part of an elite
cadre of men who are on the fast track to success with women.  And
as you just discovered, you do so without breaking the bank.

But here's what you might NOT know.

First of all, you actually can try out your first month of Power
Sessions membership for f-r-e-e with ANY purchase from the X & Y
Communications Store...even a $7 one:



http://www.deservewhatyouwant.com/store



That's right.  All the risk is ON ME. 

Plus, you can cancel at any time...hassle free.  In fact, we've set
our system up so that you have FULL CONTROL over your membership
through a simple web interface.

Seriously.  You don't even have to mess with our customer service
department to cancel if you don't want to (although my team is
EXCELLENT, and they're there for you anyway).

Why would we structure things like that? 

The answer to that is simple:  We don't like how mobile companies
and AOL do business either.  We think it's lame to be "strung
along" or put on hold for an hour when we want to cancel stuff too.

But to be honest, I also know that Power Sessions is something you
probably WON'T want to cancel once you realize how psyched you are
to have gotten in on it.

But here's a second thing you might not know.

If you're one of those guys who'd prefer to join for a year up
front rather than messing with the month-to-month thing at all,
I've arranged a way for you to that too...at a whopping 39% discount,
no less:



http://www.deservewhatyouwant.com/powersessions/oneyear



And in case you're wondering, YES...my ironclad 365-day money-back
guarantee applies.

So whether you take advantage of a f-r-e-e month of Power Sessions
to start out with or get on board for a year, one thing's for sure.
You'll get an exclusive, steady stream of advanced, original
content PLUS direct 1-on-1 e-mail access to me personally.   



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THREE WAYS TO BE STYLISH WITHOUT GOING "METRO"


One particularly great thing about interacting with you guys on
Twitter, over e-mail and on the phone is that I get a pretty good
grip on who the "typical" guy reading this newsletter is.

And guess what?  The vast majority of you are TYPICAL GUYS.

You go to work, watch sports, shoot pool, and enjoy a cold one
after a long day.

And you genuinely appreciate women even as you are all about
maximizing your success with them.

All good.

But the one thing you DON'T seem to want is to have to dress like a
"metro" (or worse?) in order to somehow "fit in" with the widely
propagated PUA image of "peacocking".

So then, why is it that EVERY SINGLE article or e-book I've ever
seen directed to guys about getting a "sense of style" that'll
attract women is written as if the concept is synonymous with
looking like John Travolta in Saturday Night Fever?

Well, maybe not exactly.  But I suspect that to most of us it might
as well be.

But come on, man.  I think it's safe to assume that there are A
LOT of women out there who appreciate a man who does the best with
what he's got, even if his idea of "style" is a bit different than
that.

In fact, I'd go so far as to say that's true ESPECIALLY if his idea
of "style" is a bit different.

And make no mistake.  There are a BUNCH of us who need to trade in
our Dockers and golf shirts with the company logo on them for
SOMETHING. 

The solid-color button down oxfords. plaid shirts, horizontal
stripes, beat-on shoes and no-name acid wash jeans all need to go,
gentlemen. 

Stop kidding yourself.  This MATTERS to women.

So here are three solid suggestions for transforming your style
in a way that's true to your authentic personality, all while
staying casual and COMFORTABLE in the process...



1)  OUTFITTED


You've heard a million times that women love a man who lives an
exciting life. 

I can't think of a better way to dress the part than by adopting a
style that I call "outfitted".  If you've ever walked into an
"outfitter" store or seen one online, you already know what I mean.

The guy who dresses like this not only appears ready to hike the
Appalachian Trail, go rock climbing or camp out for the weekend...he
IS READY.

If you are a boring "couch potato" today, "outfitting" yourself
will make you WANT to get out of the house.  Believe me.  That
alone could be transformational.

And let me tell you, the range of cool threads in this category
that exude utter masculinity is OFF THE CHARTS.  It's hard to look
"femmie" with this style, as long as you stay in the men's
department.

You can go conservative or get funkier.  Better yet, with the
earthy colors of an "outfitted" wardrobe it's amazing how much
stuff matches everything else you have.

Plus, here's the "money" factor:  With so much fleece and bamboo
fiber involved here, women are going to want to TOUCH YOU--even as
they hint at you to take them with you on your next adventure.  And
that doesn't suck...ever.

Along those lines, try looking for shirts made of merino wool, by
the way.  They're amazing.  A company called Icebreaker makes the
best ones.

One caveat here.  If you happen to live in certain places in the
Rockies or the Pacific Northwest, I realize that what I'm talking
about here is absolutely more the norm than the exception. 

I've heard women from there complain that "every guy wears the same
North Face jacket", for example, so you may want to look elsewhere
for a style that differentiates you from the faceless herd.


BRANDS TO GOOGLE:  Patagonia, Timberland, Kavu, Mountain Hardwear

 

2)  LAID-BACK


California surfer dudes and guys like Jimmy Buffett have something
in common:  They dress in a laid-back style that conveys confidence
and makes women think warm, tropical thoughts.

And while you may think that this particular style of clothes may
be only for guys who speak "dude" and live in the San Diego, guess
again.  Nowadays even the most hardcore surfwear companies have
winter lines, and there's some killer stuff there.

No doubt you've got to have the personality to pull off this style,
but if you do the effect it has on women is very similar to that of
the "outfitter" look. 

That is, you present yourself as a man who is active, gets out of
the house and enjoys life. 


BRANDS TO GOOGLE:  Quiksilver, Billabong, Tommy Bahama
(especially for guys who are a bit older, typically)



3)  TRADITIONAL 


Here's the answer for guys who are ready to kick the habit of
dressing anonymously, but aren't exactly ready to buy in to
dressing as if they're part of a particular subculture.

What you do is you opt for clothes that look good, FEEL good and
still give you the stylish appearance of an archetypal man who's
masculine to the core--in the way WOMEN define it.

Translated, this means you wear exactly the kind of shirts,
trousers, shoes, etc. that MEN wear; you just go for better looking
examples in particularly flattering colors--and preferably the ones
that are, again, nicer to touch.

Make no mistake:  "Traditional" is NOT the same as "generic".

What we're talking about here is being timelessly stylish as
opposed to "trendy".  That way your look is highly unlikely to go
out of style, therefore maximizing your wardrobe budget.  Nice.

Two caveats, however.

First, it's REALLY easy to come out of the other end of the
checkout line at one of the sites I've listed below looking just as
GENERIC as before you started.  Make sure not to go for standard
"business casual" items like blue button-downs oxfords and khakis. 

Similarly, it's dead simple to end up on the "preppy" side of the
scale when shopping this way, so decide beforehand if that's a good
thing for you.

But play your cards right and you'll end up wearing utterly
masculine threads topped off with shirts made of stuff like chamois
or other natural fabrics that make women want a hug.

An especially cool x-factor about having the "traditional" style
going for you is that it doesn't matter what your age is.  It's
going to work.


BRANDS TO GOOGLE:  L.L. Bean (especially great if you're hard to
fit), Land's End, J. Crew, Johnson & Murphy 

(Note:  To some degree, you can get the "outfitted" look from these
places also, but the general vibe is decidedly "traditional")



What I've just shared, of course, are only three possible examples
(with a limited number of suggested brands to look up,
respectively), but I think they're likely to carry particularly broad appeal
to a variety of women, regardless of what their personal style is.

Nonetheless, I'm pretty sure someone reading this is throwing
things at the monitor wondering how in the world I could have
overlooked distinct styles like "fitness / athletic" (e.g. Under
Armor, Adidas) or "cowboy / western" (e.g. Wrangler, Lucchese).

The list of possibilities goes on (e.g. "Harley guy", "Rocker",
"Urban").

And there's no doubt about it:  If you're all about women who dress
in a certain way or live a certain lifestyle, it can never hurt to
deserve what you want.

But the simple fact remains:  Whatever style appeals to you, it's
time to GO FOR IT.  The new year is upon us and this is a great
time to "reinvent yourself" with an overhaul.

By the way, it doesn't have to be expensive to get the job done. 

Use your Christmas money from Aunt Bertha to snap up some serious
savings on winter stuff right now. 

Go directly to the manufacturer's website and check out the
closeout/clearance deals first--especially as the seasons change if
you live in a climate that remains particularly warm or cold for
most of the year.

And always remember that Ebay is your best friend when it comes to
getting killer clothes cheap, but you'll need to know your sizes
and have researched how certain companies' garments tend to fit
you. 

Amazon.com is a close second, believe or not.  Give 'em a try.  If
you know the exact article of clothing you want, do a site search
and they'll give you several options for procuring it, from which
you can select the least expensive. 

And if you're fortunate enough to have a huge outlet mall near you,
make use of it...definitely.

Just stay out of Ross and T.J. Maxx, unless you want to regress...
seriously.  There's nothing to see there, folks.  (EXCEPTION:  If
you need athletic socks, those stores rule.)

That goes double for Wal-Mart and Target.  Believe it or not,
you'll actually find way cooler gear (like suggested above) for
similar prices elsewhere.  I personally do so all the time.


Be Good,

Scot McKay




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