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WHAT'S INSIDE:  When it comes to women, are you absolutely SURE
you know exactly what you WANT and DON'T WANT?  Here's a simple
way to know.

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GET ON THE FAST TRACK AND REAP THE RICH REWARDS


Most men don't like to ask directions.  And that's not necessarily
a good thing, of course.

Let me tell you, the few guys who DO man up and figure out the
right path to take are almost ALWAYS the ones who GET WHAT THEY
WANT in life.

...Even as all the other dudes wander around in the wilderness
without a clue.

This is no coincidence.

If you want to reclaim your natural masculinity and start
attracting the stunning high quality women you've always dreamed
about, then this is the road map you'll need:



The Master Plan -- 50% Off



The Master Plan is my "flagship" program...the cornerstone on which
everything else we talk about is built.

It's all about discovering how to be a "big four" man (confident,
masculine, able to make a woman feel safe and comfortable, strong
character).
 
You already have all of those traits within you.  They just need to
be fine-tuned and RELEASED...most likely to the delight of amazing
women everywhere.

There's MUCH MORE in The Master Plan for you, but you'll just have
to take a look for yourself:



The Master Plan -- 50% Off



I've gotten numerous messages from guys who have told their
friends, brothers and even SONS about The Master Plan.  Seriously.

Every man should have access to this all-important information.
 
That's why, as I announced yesterday, I'm giving you a coupon worth
a full 50% off of The Master Plan.

Simply click the link below to check out what all is included.
Then click the "Add To Cart" button and enter "masterplan50" in the
"Coupon Code" field you'll see on that page.

Hit "Recalculate" and the discount will appear magically before
your very eyes:



The Master Plan -- 50% Off



This deal doesn't come around very often, and I'm only leaving the
window open until midnight tomorrow night...that's 12a CDT (GMT -5).

Like I said, those who make a bold move to get what they want in
life get rewarded...



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HOW TO KNOW EXACTLY WHAT KIND OF WOMAN YOU REALLY WANT


What I'm about to describe is a MISSION CRITICAL step that every
man must take before seriously upgrading his dating life.   

It's not complicated, let alone metaphysical or "out there".  In
fact, it's about as pragmatic as a first grade homework assignment.

But yet, like so many important things in life, what often seems
"obvious" AFTER discovery may have gone unnoticed or ignored for
years and years...perhaps even for decades or an ENTIRE LIFETIME.

It's very possible that the secret I'm going to share with you
right now would classify as such for you.  Here goes...

You already know that I talk a lot about deserving what you want.
A big part of doing that involves taking the measures necessary to
be the kind of man the woman of your dreams is dreaming of.

And that, in and of itself, is a step most of us fail to take in
this culture of "immediate gratification" and "quick fixes".

But based on my interactions with both men and women, there's an
even MORE SHOCKING aspect to how people go about relationships.

By and large (whatever that means), the vast majority of us HAVE NO
IDEA what we really want.

We may feel as if "we'll know it when we see it" or something like
that, but beyond ticking the obvious checkboxes (i.e. "um...really
hot and kind of fun to be with, I guess.") we don't ever
OBJECTIVELY identify the exact details of who the woman of our
dreams REALLY IS.

Maybe it's because there's a "stigma" around being "too picky".

Or possibly it's because we've been brainwashed to believe that
either  1) nobody really ever gets who they want, or worse...
2)  ...that we're "shallow" for having high standards in certain
areas--or all of them.

Well, let me support you 100% in being "too picky".  And if
anyone ever tells you you're "shallow" for "wanting it all", send
him or her to me.  I've got your back.

So with that formality out of the way, what do you do to make sure
you're on the right track here?

Simple.  You make an Excel spreadsheet.  

In it, you list the TOP TEN traits you deem important in a woman.
I don't care WHAT THEY ARE.  You are the SOLE JUDGE of what's on
the list.

All that's really important is that they're important to you, and
that they're incrementally measurable rather than binary.

For example, "emotional stability" or "sexual attractiveness" would
be fine choices.  

"She's from Italy" or "she's Southern Baptist" wouldn't be.  Those
are simply "yes" or "no" answers.

Once you've got ten solid criteria in mind, make a column for each
trait.

Then, in each of several rows below type in the name of a woman you
are currently dating or want to date.  You can even list women
you've known or dated in the past for reference.

Once you have the names written down, rank each woman from 1-10
under each respective trait in accordance with how you feel she
measures up to the ultimate standard you have in mind.

For what it's worth, this exercise will only really work well for
you if you're willing to actually issue "10"s where deserved.

A mindset where you think that "nobody ever deserves a ten for
anything because that's perfection" isn't really useful here, as
you'll see in a second.

So for the purposes at hand, get an idea of what would be the
optimal real-world situation for each respective criterion and
set a realistically attainable yardstick.

For example, you might have "financially well-off" as a criterion.
It would be reasonable to score a woman with a six-figure income,
no credit card debt and an 750 Beacon score as a "10".  

She wouldn't necessarily have to be an international billionaire.
Remember, you're dealing with real women here and looking for the
best one for you.

Then, add up the sub-scores for each of the ten traits for each
respective woman.  Out of 100 possible points, each woman will
have a "grade".

Now I know what you're saying.  This sure seems like a stone cold
way to evaluate women.

Well it may look that way at first glance, but the truth is that
most of us as guys tend to evaluate women very subjectively.  

Going purely by a "seat of the pants" impression of how much we
like a particular woman can get a bit confusing--or even
MISLEADING--when we know several (dozen) of them, can't it?

This is especially true when ALL of those women are subjectively
FANTASTIC, and ALL of them are COMPLETELY DIFFERENT as individuals.

The "Whitelist" I just described to you is a way of GROUNDING your
mindset, so you can effectively temper your subjective, emotional
response to women with factors you've decided were important AHEAD
OF TIME.

Notice I said, "ahead of time".  No fair making your Whitelist
AFTER you start dating someone.   

Even though I did suggest running the numbers for previous
girlfriends as a point of reference, trust me when I tell you it's
almost impossible not to skew the criteria in your Whitelist and
how you weigh them in favor of women you WANT to score well if
you already know them and like them.

So for that specific reason it's best to have a clean slate.

Tomorrow I'm going to share another super cool way to evaluate
and select high quality women that's arguably EVEN MORE IMPORTANT
than the Whitelist.  Check your e-mail box for that in the morning.


Be Good,
 
Scot McKay




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