[X&Y] The Day The Real Men Showed Up
Published: Sat, 12/14/13

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IN THIS EDITION: In real, actual terms, here is EXACTLY why being
a REAL MAN is still not only relevant but CRUCIAL...especially to
women.
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THANK YOU FOR EIGHT GREAT YEARS
It's hard to believe it's now been EIGHT YEARS since the very
first edition of the X & Y Communications newsletter was written.
Over the years the number of you who read it has grown from
14 to over 50,000, and I want to personally thank every one
of you for that.
If I've made even .001% of a difference in your life along the
way, I'm both grateful for that and humbled to have been an agent
for positive results.
I've had the chance to talk to lots and lots of you personally,
and that number is going to increase even more over the next
several weeks with all the "jumpstart your success with women"
calls I've got on my schedule.
Believe me, I still wake up every morning energized to have the
privilege of doing what I can to empower men all over the world
towards greater success with high quality women.
And yes, I'm going to keep on keepin' on, making it a point to
overdeliver on my promises to you every step of the way.
Over the next couple of months alone you can count on some
extra-exciting announcements.
For example, there's going to be a BRAND NEW full-scale
program coming...and it's going to be focused on an area that
you've been on me for YEARS to cover.
The content for that is very nearly finished, and I'm already
blown away by it. Let's just say that this is easily the
program that I've personally learned the most from putting
together for you.
And yes, I've got at least one more new book for Amazon coming
that I'm guessing will be the best yet of the bestsellers.
More on all of that later...
For now, enjoy this "classic" newsletter. Although both it and
the events described in it occurred over four years ago now, I
distinctly remember receiving the most positive feedback EVER
after it was originally sent back in '09. Enjoy.
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THE DAY THE REAL MEN SHOWED UP
Yesterday, Emily and Junior were in a car accident.
Both of them are just fine, I'm happy to report...not even a little
sore. But "The Short Bus" (aka Emily's bright yellow SUV) took a
wicked beating.
Someone ran a stop sign, hit Emily's front driver's-side quarter
panel and that was pretty much the end of the day for it.
Time to call the tow truck.
Now, that's not to say Emily wasn't more than a little shaken up by
the whole thing. So much so that when I answered the phone back at
the office, I was greeted by a male voice.
"Hello, is this Mr. McKay?"
"Yes, that's me. How may I help you?"
"Well, the VERY FIRST thing I want to tell you is that your wife
and son are JUST FINE. But there's been an accident, and they need
you to come pick them up."
Emily had been too emotional to dial the phone. Thankfully, the
guy who had dialed the phone saw the whole thing transpire, rushed
to make sure everyone was okay, and made it a point to help in any
way he could.
Which he most certainly did.
By this time, as you might imagine, my priorities had experienced
an immediate adjustment, and off I rushed to the scene.
When I got there, I immediately found Emily and gave her a big hug,
of course.
Next, a grandfatherly gentleman of about 70 caught my attention.
He was holding my son.
"You must be Dad", he said with a smile.
Handing my boy to me, he said, "There you go, champ...Your Daddy's
here just like we told you."
His wife looked on with utter adoration for her heroic husband.
Just then, when the dust cleared from the realization of how
thankful I am for not just the safety of but the very existence of
those closest to me, another gentleman caught my attention.
"You must be Mr. McKay. I just wanted you to know that I'm glad
everyone was okay. I saw everything happen, and have given the
police my story. Man, I really hate to see stuff like this happen.
Can I help you move any of your gear from her truck to yours?"
He had been at the wheel of another car nearby when the accident
occurred, but stopped to lend a hand. I thanked him for his help,
and took him up on his offer.
Just then, the police Sergeant on the scene approached and thanked
me for getting there so quickly. He was a stocky, stereotypically
Texan guy.
"Well, Mr. McKay, obviously any accident is a bit traumatic, so
it's great to know Mrs. McKay and your son had someone like you to
come fetch them up. Please know that we've all done what we could
to keep them comfortable until you got here, and we're busy filling
out the reports so you can be on your way as soon as possible."
Shortly thereafter, the tow truck arrived.
The first words out of his mouth were, "Man, is everyone okay?"
Upon reassuring him of such, he responded with, "Well I'm glad to
hear it. You've got enough on your plate...I'll take care of the
truck for you so you can concentrate on your lady and your baby.
All I need to know is where you want me to tow the vehicle, and you
can consider it done."
And it was.
I gathered Emily and Jr. into my pickup truck, with one more kiss
on the forehead for good measure, and took them home...driving with
extra care for some odd reason.
Once home, Junior quickly fell asleep for his overdue afternoon
nap. Meanwhile, I mixed my beautiful wife a SERIOUS "adult
beverage" and drew her a warm bath. Soon she was just as relaxed
as the kid.
"Thank you for being in my life", she said. "You were my knight in
shining armor today. Then again, you always are. You're amazing.
Thank you."
Of course, that series of words is among the sweetest in the
English language to any high quality man.
And sure, yesterday was a particularly wild day. And yes, I did
the right thing.
But the reason I'm bothering to write you about the whole brouhaha
is WAY, WAY more important.
And that's this: Literally EVERY OTHER GUY involved with what
happened yesterday afternoon DID THE RIGHT THING, also. And it
rocked the house.
Listen, there's a lot of press out there about how men are at BEST
wimps who fail to stand up when called upon.
At WORST, men are considered by a small but very vocal minority to
be little more than "Neanderthals" who care only about themselves,
consider a woman a disposable commodity, and generally make the
world a more miserable place.
But I tell you this: If you've read what I've shared with you
today and are raising your hand saying, "Wait, man...I would have
done the SAME THING were I there yesterday", I honestly believe you
more accurately represent the NORM than the EXCEPTION.
Most men want to do what's right. And to a man with his head
screwed on straight, "what's right" means being a helping hand to
ANYONE in need (man, woman OR child), finding solutions to
problems, and generally getting the job done...whatever that job may
be.
In fact, if you were to ask any of the guys who touched yesterday's
incident in some way, I firmly believe that all of them would say
they were flat-out GLAD to help.
If you dug a little deeper, you may even get them to admit that it
made them feel just a bit more like a MAN to be involved.
Certainly Emily was appreciative. But even the glow on the
countenance of the older man's wife as he handed my boy over to me
safe and sound said it all.
So how about it? Were all these guys "Mr. Nice Guy" yesterday?
Absolutely not. They responded to an imminent challenge with
compassion and purpose. That has "real man" written all over it.
Here it is: Being a man is not only a total blast, it's IMPORTANT.
And all the REAL WOMEN out there recognize that fact...intimately.
But the question is, have YOU come to the point where YOU can
recognize it also? And I'm talking about recognizing it in its
FULLNESS here.
Believe me...the true secret (if you can call it that) to attracting
high quality women as a "big four" man is knowing how WOMEN
THEMSELVES define a man, and living the incredibly fulfilling life
such a guy naturally and effortlessly leads.
And seriously, I can't think of a higher purpose as a man than to
indeed get that house in order.
At the end of the day, after all the tricks, tactics and routines,
the greatest women on Earth really want nothing more than a man who
SHOWS UP.
And if you can do EVEN MORE than simply "show up"? Well, that's
when the most amazing successes with the world's highest quality
women start happening.
I'll talk to you again soon.
Be Good,
Scot McKay
P.S. This morning, my insurance agent called. The first thing he
said was, "I'm calling to see if Emily and Jr. are alright." The
next thing he said was, "Listen man, reading through this report,
it looks like the other driver was at fault. If you have any
problems at all with the other insurance company along the way,
give me a call."
There truly was nothing in it for him other than doing the right
thing and making sure all was taken care of. Nice.
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Questions? Ideas? Comments? Find me on Twitter @ scotmckay and
jump into the conversation.
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