[X&Y] How To Beat The System This Valentine's Day
Published: Tue, 02/04/14

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IN THIS EDITION: OK, it's time for my annual "rant" on Valentine's
Day. I'll make sure this one's particularly productive, though.
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"HEY, WHAT ABOUT ME?"
Yes, this newsletter is going to be about how to handle Valentine's
Day like a world champion.
But if you don't have a woman in your life at the moment, you might
be thinking of sitting the whole thing out. You know...wait for
the dust to clear until the 15th.
THAT would be a MAJOR tactical error.
Why? Because there are literally MILLIONS of women out there
whose BIGGEST NIGHTMARE is that Valentine's Day is going to leave
them dateless in its wake.
Women idealize February 14th like you would not believe.
This is GREAT NEWS for you.
It means you have OVER A WEEK yet to get your act together and
make a high quality woman (or four) VERY, VERY happy...and FAST.
And without a doubt, the best place to get that job done is ONLINE.
Seriously, gentlemen. Every single woman with an online dating
profile is EXTRA MOTIVATED about now to make some serious time with
a great guy online.
That guy should be YOU.
But here it is. It's like the lottery. You've got to PLAY to WIN.
Have you been considering online dating?
Are you already online but haven't been seeing the success you'd
like?
Let me tell you, NOW is the time to get this all under control.
It's February 4th and you'll need to act FAST.
So here's what I've got for you.
I'm extending that coupon code that gets you Online Dating
Domination 2.0 for 50% off. Just enter "odd50" when you get to
the order page to make the magic happen:
Online Dating Domination -- 50% Off
I realize time is of the essence here, so along with the usual
bonus of a f-r-e-e month of Power Sessions, I've also given you the
option of getting an hour-long 1-on-1 phone session with me
personally for just $97.
That's a $200 value, and you can take it or leave it. But I
strongly suspect that you may want to fast-track your online dating
success here, so I'm at your service to personally make sure that
happens.
But no matter what, you've got the perfect chance to acquire Online
Dating Domination 2.0 at 50% off AND you've got nine precious days
to enjoy the most amazing time of the year in the online dating
world.
So I strongly suggest acting fast:
Online Dating Domination -- 50% Off
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HOW TO BEAT THE SYSTEM THIS VALENTINE'S DAY
I have to admit that Valentine's Day has this way of sneaking up on
me every year.
So this year I'm going to be intentional about giving you enough
time to prepare for this the most infamous of holidays, at least as
far as your relationships with women go.
Now sure, you know that deep down I'd love to join in the chorus of
"macho" websites that suggest you "just say no" to Valentine's Day
and just tell the chick(s) you're seeing that you don't "celebrate"
it. Period.
Man, would I EVER love to join that chorus. It'd be SO EASY to
recommend that you just make sure you're leaving for a fishing trip
on the 14th or something.
After all, like I've shared in the past this is yet another holiday
that appears to have been relegated to little more than a marketing
bonanza for florists and the diamond industry.
And worse, it comes when you've just swallowed hard and paid the
credit card bill from Christmas. Sheesh.
But this time, I've done some thinking. And I'm all but sure that
The Leading Man would rather take back Valentine's Day in a brazen
coup than surrender it to commercialism and...God forbid..."Mr. Nice
Guy".
That's right. Instead of sitting up here whining about how
Valentine's Day forces us guys to "put a woman on a pedestal" or
something, I exhort you instead to MAKE YOUR OWN RULES this year.
Embrace Valentine's Day, but make like Frank and do it YOUR WAY.
I say this because you, as a "big four" man, should take charge and
build the habit of creating romantic moments that melt women on a
regular basis. Those end well, generally speaking.
Still, that kernel of truth does little change this simple but
undeniable fact: Every woman in North America is PRIMED--if not
HARD WIRED--to firmly expect that her femininity WILL be ignited
on February 14th.
OK, sure...I get it. In fact I've TAUGHT it in years past. When
V-day is kind enough to fall on, say, a Thursday or a Monday
(which it doesn't this year), you can literally date like five
women at once and make all of them thrilled with you over a four
day period.
Just celebrate "Valentine's Day" with one on Friday night, another
Saturday, a third one on Saturday night, a fourth all day Sunday
and yet another on the "big day".
But what if you actually have ONE great woman in your life? Well,
if you've got a solid, long-term relationship with her you'll want
to do Valentine's Day up right. And you'll want to go ahead and
enjoy it yourself, while you're at it. That would be a "bonus".
You see though, the thing is that since V-day is on a Friday this
year, that night every single decent restaurant and swanky dance
club in your town is going to be BOOKED SOLID by a bunch of "Mr.
Nice Guys" lining up to spend $$$ on that woman they are trying
to impress.
Maybe you could try to swing it on Saturday night instead, but deep
down you already know that would just feel cheesy. And it'll
probably still be crowded out there anyway.
Valentine's Day is going to be an all-out ZOO this year.
So by now you may be thinking you have to gut it out and fight the
crowds for the sake of "tradition" or something.
Forgettaboutit.
Like I said, this is the year you're going to TAKE CHARGE and MAKE
YOUR OWN RULES.
Instead of "celebrating" Valentine's Day, start "celebrating" the
woman in your life.
The first Valentine's Day I spent with Emily actually fell on a
Tuesday, and it was STILL crowded everywhere. What I did to "beat
the system" was I planned a BACKWARDS evening.
That's right. I took her dancing at 7pm--hours before the crowds
arrived--and then caught dinner at 10.30 or so, long after everyone
else was finished eating. All of her memories nowadays are of
what we DID, not at what time they happened.
But really, I think you can be even more clever than that.
If you live somewhere reasonably warm this time of year (like
Australia, for instance) why not take it outdoors? Have you ever
planned a moonlight picnic?
If not, do it. You've got pretty close to a full moon on the
14th.
Get away from other people and ignite that femininity in private...
for WAY less money than some fancy pants restaurant would cost.
And I don't want any e-mails asking, "But Scot, how do I ignite
femininity? What does that MEAN?" Moonlight + Picnic + Feminine
Woman + Masculine Guy = Ignition. That's all it takes.
And even if you live in the northern peninsula of Michigan (or
you're that one guy on my list who seriously lives in honkin'
Yellowknife, Yukon Territory), you can find a place indoors where
it's just YOU and HER and a bottle of red wine.
Even if that's at your place, Cook For Your Date fans.
This year, YOU'RE going to make the rules. You're going to take
back Valentine's Day and replace commercialism with the REAL
meaning: ROMANCE.
Just you, her, the moment, and the memory. Take charge, make a
creative plan that bypasses the masses and enjoy the ride.
While you're at it, tell "Jared" to hide his sparkle where the sun
doesn't shine.
Be Good,
Scot McKay
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