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IN THIS EDITION:  Have you ever been accused of being "shallow" for
caring about a woman's looks too much?  Don't give it a second
thought.  Here's why...

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ATTENTION GUYS OVER 40


(Not over 40 yet?  No worries...scroll down to the main article in
today's newsletter.)

Okay...still here?  Good.  That means you, like me, can relate to the
following.

You see beautiful younger women everywhere.  Although they're as
attractive to you as always, as the age gap increases it seems like
you 're becoming more invisible to them.

What do you do?  In many cases, they don't even listen to the same
music or even talk the same way as we do.

You're left asking what it's going to take to attract them.

I mean, can it be possible that you can actually trump younger guys
with what you bring to the table as a more mature man?

Well, today--for the very first time--I want to introduce you to a
friend of mine.  His name is Jeff Schechter, but you can call him
"Shecky" like everyone else does.

Shecky's from right here in San Antonio so when I say he's my
friend, I mean that for real.  We were just hanging out last Sunday
afternoon, right before he had yet another date with a woman he met
on Tinder.

I can't believe this guy is 57 now (time flies) and he's got more
hot, sexy women in his life than the vast majority of guys HALF his
age.

(Actually, make that a THIRD his age.)

Although he was admittedly a VERY "late bloomer," he's now
routinely dating beautiful women 20 or even 30 years younger.

Shecky's secret is actually disarmingly simple.  He's figured out
how to make his age an ADVANTAGE rather than a disadvantage.

I have to tell you, I'm particularly excited to share the following
link with you because I've been HAMMERING this guy to take his
rightful place as a mature "dating guru" for YEARS now.

And FINALLY he's gotten around to sharing his secrets with
experienced men everywhere:



The Experienced Man



Let me warn you ahead of time, Shecky is NOT one of those
"professional marketers".

Instead, he's who you guys always seem to SAY you really want to
hear from:  A stand-up guy who gets REAL results with REAL women
and is SERIOUSLY good at imparting what he knows.

Let's just say that Shecky's covered EVERY angle connected to
dating and relating to women after age 40.  You'd be CRAZY not to
get your hands on everything he's made available to you:



http://www.scotrecommends.com/shecky
 


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ARE YOU "SHALLOW" FOR WANTING A PHYSICALLY BEAUTIFUL WOMAN?


It's very common for guys to begin a Ten-Plus coaching program with
less than a clear idea of what they really want in a woman.

And as you probably know by now, I have a device I call, simply, "The
Spreadsheet" that I recommend in such cases. 

Essentially, what you do is identify the ten most important factors
to you when it comes to evaluating great woman, assign each factor
ten points, and proceed to "grade" every woman you date accordingly.

"The Spreadsheet" is especially effective for helping right-brained
types apply some objective reasoning to the process of evaluating
women.  

Although that can sound a bit cold, the only alternative for many
is getting "clouded by beauty-vision".

But that's NOT to say that I advocate replacing "beauty-vision"
with utter blindness.

Here's what I mean.

The other day, it happened again. 

A guy sent back his version of "The Spreadsheet", and although
there was a fine collection of virtuous traits listed from 1-10,
not a single one of them indicated any concern whatsoever about
how the woman of his dreams might look...let alone whether or
not she'd turn him on sexually in the least.

In fact, the ten factors he listed could theoretically be as useful
for vetting GUY friends as it was for evaluating women.

Having seen this sort of thing before, I responded as I have in the
past.



  "What you've written is terrific, but I just want to make sure
  that a woman's looks don't matter at all to you.

  In other words, even if she's well outside the boundaries of what
  you would consider physically attractive, you'll still be able to
  get sexually turned on by her enough to procreate--as long as
  she's exemplary in these ten areas you've listed. 

  Is that correct?"



And as is invariably the case, I got the expected answer.



  "Absolutely NOT.  I would love for her to be incredibly beautiful
  and sexier than I can imagine."



  "So then, why isn't that reflected in some way in your version of
  'The Spreadsheet'?"



  "Well, it just seemed SHALLOW of me to say anything about that."



Shallow, huh?

Where did we ever get the idea that desiring a beautiful woman who
makes us sexually excited was shallow?

Probably from a similar place to where women tend to hear that
wanting a man "who can provide for her" is EQUALLY shallow.

Listen up.  If a woman says she wants a man who can earn a decent
living so that she can be freed up to be a full-time mom and/or
devote herself to supportive, joy-providing pursuits for the family
that's NOT shallow.

That's how her desires are hard-wired.

She's not necessarily a "gold digger", either. 

She probably doesn't require millions of dollars and a calendar
full of "shopping dates". 

She'll likely be able to appreciate you for far more reasons than
simply for your ability to provide materially. 

And usually she'll be perfectly willing to offer her unique,
feminine gifts to you in return...all guaranteed to enhance your
life immensely.

Similarly, you as a normal, red-blooded man are hard-wired to be
attracted to physically beautiful women.

Now granted, your idea of exactly what that means may be VERY
different than what it means to some other guy.

But make no mistake:  Unless your intention is purely to use a
woman sexually or to treat her as little more than "arm candy",
your desire for her to be beautiful and sexually attractive is NOT
shallow.

It's simply an integral part of what makes a woman great in your
eyes.

So while you don't want to fill "The Spreadsheet" up exclusively
with body part requirements, it's MORE than okay to take your dream
woman's looks and sexual attractiveness into consideration.

Even if her mind truly does turn you on, put that in a different
column.

To be sure, logical, objective support can be lifted from biology
and evolutionary psychology for your tendency to favor physically
attractive women.

Certain traits we as men tend to find physically attractive are
visual indicators of health, strength and fertility.  The 7/10
waist-to-hips ratio comes to mind.

So yes, you can defend against being called "shallow" with pure
science...and you'd have a valid case.

But guess what?  I think you can sweep all of that under the carpet.

All you REALLY need to do in order to prove once-and-for-all that
you are not "shallow" for caring about a woman's visual sexual
attractiveness is to watch what happens when a man settles.

That's right.  And I'm talking about what happens to BOTH the man
AND the woman in such cases...ESPECIALLY the woman, in fact.

Wherever the couple goes, the man will be ashamed of her, won't he?

Let's face it:  one of the key ways we as men judge each other is
by the women we're with.  And hard-wired as we are, that comes down
to what she looks like.

So when we show up with a woman who we find unattractive, we feel
flat-out humiliated by her in the presence of our peers.

Show me a man whose social proof is damaged, and I'll show you a
man who will in turn become LESS confident and therefore LESS
attractive to the woman he's with.

Do you see the vicious, attraction-killing cycle forming already?

But there's more.

The truth is that EVERY woman wants her man to view her as the most
beautiful woman in the world in his eyes.

Think about it.  Even if a woman manages to cajole a guy who's
clearly not attracted to her into a relationship by telling him
he's "shallow" for wanting a woman who's prettier than she is, how
happy is she really going to be?

Will she tolerate his "wandering eye" during the next trip to the
shopping mall?

Of course she won't.  He'll probably get a rolling pin up 'side his
head.

Why?  Because she'll feel humiliated also. 

And two humiliated partners do not a great relationship make.

So then, what happens when EITHER of them becomes sexually
frustrated in the least?

Dare I even speak about what happens when she wants to have a baby
and he can't even stomach the thought of having sex with her? 

The tragedy here is that based on how subjective looks are anyway,
another guy may have been WAY better at meeting her overall needs
than the guy who got guilt-tripped OUT of being "shallow" and INTO
being in a relationship with her to begin with.

The solution is simple.  As always, we as men have a golden
opportunity to LEAD.

Stop being a martyr for the lame-o cause of "political correctness"
and admit to yourself--proudly--that you will settle for nothing
less than the "complete package" when it comes to finding a great
woman.

The bottom line is that she's got to be beautiful and sexually
attractive to YOU, or SHE won't even be happy.

No apology is necessary...unless you marry a woman you aren't
particularly attracted to, of course.

It's THEN that you'll need to apologize to HER for keeping her from
going out and finding that guy who would have appreciated her way
more than you ever will.


Be Good,

Scot McKay




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