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IN THIS EDITION:  Last time we talked about some of the ways you
CAN'T expect to change women.  But are there ways your leadership
CAN bring out the absolute best in her?  The resounding answer is
"absolutely".

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OPEN THE FRIGGIN' BRIEFCASE


What if you knew for sure that if you decided to do something
you'd be thrilled you did so about a month from now?

Would you pull the trigger on that?

Well, yeah...any man in his right mind would.

As you'll remember, my "Black Friday" special this year includes
every book and program...including the brand new one,
Invincible.

That's all ten of mine, plus all four books, plus Chick Whispering,
plus both of Rob and James' programs, plus Massage Your Date.

Plus you'll get a 30-minute one-on-one session with me
personally.

Add it all up and it's a $1571 value.

But you're about to score the bundle for over 84% off,  and
access everything (i.e. my entire Member's Portal) with one
password.

I can safely say you'll never see this deal again.  And it expires
tonight at midnight PST...no excuses.

But obviously, there has to be a "reason why", right?

The truth is that guys who go beyond these newsletters and get
their hands on my programs are living in a whole different reality
with women than most men will ever know.

And results happen fast.

My favorite revelation of all-time that's ever landed in my inbox?


  "It's like I opened the friggin' briefcase in Pulp Fiction."


Sweet.  But I do I have to say there's a difference.

A big one.

Unlike the enduring mystery Tarantino has left us with for over
20 years now, you can actually find out what's in this briefcase:


 
The Friggin' Briefcase



Of course, for starters you get full access to the nine major programs
you'll see on the order page...all for half-off the already low bundle
price:

The Big 4 Man Challenge, The Master Plan, Female Persuasion
Behind Closed Doors, The Leading Man, The Man's Approach,
Virtuosity, The Difference and Online Dating Domination 2.0.

But that's just the beginning.

You also get everything I'm piling on as the best "Black Friday"
bonus ever.

Remember, these are not announced on the order page itself
since my shopping cart doesn't let me edit the checkout page:


*  My all-new full-scale program Invincible

*  Chick Whispering

*  All four of my e-books, including the "nuclear weapon" that is Cook
For Your Date and the audio version of Deserve What You Want

*  The Walking Code AND Code of the Natural from Rob and James

*  Massage Your Date from Trace Loft

* A 30-minute 1-on-1 session with me personally

 
Everything you need to completely transform virtually any "sticking
points" into real-world success. 
 
Being a "big four" man.  Approaching.  Getting numbers.  Making
women in general love you.  Relationships.  Online dating.  Even
sexual mastery.
Plus you get my most "ninja" secrets of all, along with the very best
from over four dozen other experts.

It's.  All.  There.

The entire Member's Portal will be lit up like a Christmas tree for
you.
 
For over 84% off.
 
The coupon is already embedded in the links above and below,
so there's nothing to remember.
 
BUT... it's all expiring at midnight tonight PST.

You know, this is really a lot more than a mere "briefcase".

It's more like some grand wizard Formula One crew chief's
badass set of tools.

You know, all Teutonically engineered, perfectly clean and
laid out just right in a big-ass red stainless steel box with
a prancing horse on it:


 
One Badass Set Of Tools



I want to make sure you get every last shred of value from
each book and program.

With that unheard of discount you're sure to get the women
and the lifestyle you want at record speed:


 
Score Everything:  All Eighteen Programs For Over 84% Off

You Can Use The Three-Month Easy Purchase Option If You'd Like



Remember, this expires tonight...no exceptions.



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5 WOMEN WHO CAN CHANGE THEIR WAYS...BUT ONLY IF
YOU LEAD


In yesterday's newsletter I shared with you some potential
dealbreakers with women that are typically way, way beyond any
man's ability to change on her behalf.

Let's face it, we as guys love to lead, and women love it when we
lead.

So the thought of influencing change for the better in someone
else--especially a woman we have "the hots" for--sounds good and
reasonable to us.

Plus, there's just something hard-wired in us that wants to fix
broken stuff. 

There's a tremendous feeling of satisfaction in coming up with a
key solution to a problem your workgroup is facing, getting the
bathroom sink fixed and/or restoring a '70 hemi 'Cuda to showroom
perfection.

That's why we store jumper cables in our pickup trucks and carry a
multi-tool in our pockets. 

But women?  They're human beings with their own priorities,
desires, imperfections and, yes...free will.

As we found out last time, there are some scenarios that will feel
like beating your head against the wall if you're crazy (or arrogant)
enough to think you can flip a switch and change things.

The good news, though, is there are other situations that are
tailor made opportunities to lead a woman to a more fulfilling
place. 

More fulfilling, that is, for both her AND for you...



1)  She Leads A Boring Life


Have you ever noticed how many women basically go to work, come
home, watch the tube for a couple hours, go to bed and wake up the
next morning to do it all over again?

Sure, some women are social butterflies with packed schedules, but
a shocking number of others...not so much.

Single moms notoriously lead very routine-based lives that are high
in stress, yet low in excitement.

Guess what?  Most women who lead boring lives aren't exactly
thrilled about it.  

Were you to come along and welcome her into YOUR reality, you'd be
amazed at how soon you'd have a willing accomplice to join you in
all your adventures.

So don't immediately pass off a woman who appears to lead a boring
life as a "bump on a log".

Take her motocrossing, introduce her to Indian food, and show her
what she's been missing out on. 

In other words, lead.



2)  She's Quiet


If you think that guys are the only ones who can get eaten alive by
shyness, stop kidding yourself.

Remember, there are LOTS of women who clam-up when they're into to
a guy. 

So what you're interpreting as zero personality (or even flat-out
disinterest) in a quiet, stone-faced woman may actually be
attraction.

Have you ever thought about it like that?

If you're the kind of guy who tends to automatically assume the
worst rather than the best when it comes to gauging whether a woman
likes you or otherwise, maybe not.

The solution?

Kick the "big four" trait of "ability to inspire confidence" into
overdrive.   Women are often shy or reserved when they're around
someone they don't know that well.

How many times have you ever heard someone, especially a woman, say
"I'm really quiet until I get to know someone."

Well, for all intents and purposes "getting to know someone" =
"feeling comfortable around someone".

Give her space.  Inject humor.  Have a plan that has her best
interests at heart at all times. 

And yes, let the woman know you're enjoying her company.
Withholding compliments and "negging" was NOT designed for women
like this.

In fact, if the more she LIKES you, the more likely it is that your
leadership in this area will draw her out.  How's that for irony?



3)  She's Not Very Affectionate


In many cases, this one tends to go hand-in-hand (pun intended)
with #2 above.

What if you're out with a woman and she is giving you no sign
whatsoever of being even remotely attracted to you?

Some guys would immediately write off such a woman as "frigid" when
they don't see visible signs of attraction.  

Well, here it is:  A LOT of high-quality women have been taught to
be very reserved when it comes to giving men signs of attraction
early, let alone being overtly affectionate.

After all, as we've talked about before being branded a "slut" is a
high-quality woman's biggest nightmare.

Above and beyond that, there are plenty of cases where women have
absolutely no idea that they weren't showing any clue whatsoever
that they were attracted.

They're the ones who write Emily wondering why guy after guy keeps
not asking for the second date after it really seemed as if they
all liked her.

Guys, not only can you and should you show some patience with these
women, you should act on the situation and LEAD.

Present yourself as a man who respects women and is the antithesis
of the guy who is "in it for one thing". 

Guard against coming off as sex-focused, and enjoy the experience
of getting to know the woman from a holistic perspective.

Give her the gift of knowing that were she to show affection, you'd
accept it gladly and not judge her for it.

And give her the even greater gift of knowing that she can show
affection on her terms...without pressure or the threat of "feeling
used".

And above all, exude masculinity as women view it and watch her
femininity ignite as a result. 

Kill the "neuter" stuff.  No interview questions.  Talk like a man
and treat her like a woman.

Realize that if she's out on a second date with you, she probably
is attracted.  If it's a third date, take the risk and KISS her. 

Take all of what I've outlined in this section into consideration,
use it all in concert, and I assure you things will go very well
for you.



4)  She's Negative


I can't emphasize enough that simply calling out a woman's
tendency to "hate all sorts of stuff" really can put the kibosh on
it for good.

Sometimes women who are very negative are just very simply in
dire need of a positive experience.

Be that experience.  Personify it.

And if that alone doesn't cut it, then yes...address the "elephant
in the room". 

Tell her she seems like a terrific person to you, but you just
aren't interested in populating your life with negative people. 

Invite her to stop using the word "hate" so much, enjoy life and
smell the roses.

The frequency with which such leadership literally stops a woman
dead in her tracks will shock you if you aren't used to talking so
boldly with women.

But hey, think of it this way:  Who really wants to be a bummer?
Lots of women are thoroughly oblivious to the simple fact they were
even being negative at all.

I remember one time I met a woman exactly like that.  I didn't
argue with her, I simply offered to note every time she used the
word "hate" in a sentence...to which she agreed.

A half-hour later she was a changed woman.  Seriously.  And I
thoroughly enjoyed her company for many months thereafter.



5)  She's Not As Attractive As She Could Be


I've saved the best for last, because this is truly one of the most
under-rated gems of masculine skill in the world.

Yes, your masculine leadership and positive regard for a woman can
actually cause her to become more attractive over time.  Especially
to you.

Think about it.

She may look great now.  She may dress well.  But you may still
be "on the fence" as to whether this woman could be your "100 out
of 100" or not.

But when she has a man like you in her life, her joy may increase.
This affects a woman's overall beauty in every way, even physically.

If you've ever experienced "The Glow" on the face of a woman who
absolutely adores you, that's a key example of what I'm talking
about.

Heck, being in a happy relationship may even cause her to pay WAY
closer attention to how well she takes care of herself.  Stranger
things have happened.

And, of course, as you pour on the masculine charm, she'll
automatically respond with heightened femininity.  This tends to
have a very positive effect on us as guys, huh? 

Maybe in college there was a woman in one of your classes who
you barely noticed.

But one day you got to the dining hall for lunch later than usual,
and since your usual crowd wasn't there you ended up having lunch
with her instead...sort of by default.

Maybe you found yourself super-attracted to her from then on for
some strange reason.

I just shared the "strange reason" with you.

Oh, and by the way, the converse of this principle is also true.

Men who tend to berate women they've "settled" for (or who
"settled" for them, for that matter) as "ugly bitches" or whatever
also tend to watch what they speak truly come to pass as time
goes by.  They've led also...make no mistake about it.



OK, except for that last particularly sobering bit, the lion's
share of what I've just revealed to you is genuine reason for
excitement, isn't it?

After all, if you're like me you may have instantly written off
some if not ALL of the situations I described above in the past
without giving any thought to how you could positively affect
the outcome as a man.

But you most certainly can.

Will your masculine leadership always prevail?

Of course not.  Human beings not only have free will, they tend to
be immensely complex as individuals.

However, by arming yourself with what I've shared both today and in
the first half a few days ago, you'll dramatically increase the
quality of your relationships with women...and of their relationship
with you too, right?


Be Good,

Scot McKay




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