WHAT'S INSIDE:  This newsletter will give new meaning to the
phrase, "Just Say No".  You'll see what I mean...

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HAVE YOU NOTICED THIS ABOUT SUCCESSFUL PEOPLE?


What do successful entrepreneurs and investors all have in common?

Eben Pagan has studied and interviewed hundreds of millionaire and
billionaire entrepreneurs, and has built ten online brands and businesses
to a million dollars or more in sales himself.

As he was studying these successful entrepreneurs and investors, he
noticed that they had something in common: They were better at finding
and creating opportunity in their lives.

They were also better choosing the best opportunities, then growing them
into major successes.

Eben has invested the past year writing a book about how these
successful people think and work, and he has just released it....

Get Your Free Copy Of Opportunity



The book is titled simply Opportunity.

Inside, Eben explains what opportunity is, how it works, and where to find
it.

You'll discover the tidal wave of new options and opportunities that are
coming in the next few years...but which most are blind to.

You’ll acquire new mindsets for success in an online business and
in the investing world, as well as techniques for balancing your work
success with your personal and relationship success.

(HINT:  This makes you infinitely more likely to get what you want out
of life immediately, including the greatest woman you've ever met.)

You’ll learn how to overcome that devastating, nagging fear of failure
so you can have more of what you want in your life.

You’ll find out what "mental models" are and how to use them to find
and discover more opportunity...along with how to decide which ones
are best for you.

You’ll also learn how to become an innovator and a true thought leader
in your field so you can help others find their big opportunities in life.



Get Your Free Copy Of Opportunity



Eben is launching this brand new book right now for the first time ever,
and he'll send you a copy of this book for free.  All you have to do is
just cover shipping and handling.

Given that Eben's programs are usually $2000 or more, you can already
sense what a, well...golden opportunity this is.

He's also giving you a special bonus package including live training,
valuable downloads and other goodies worth $197.

All of that is your free gift when you order the book.

As part of it, you get to join Eben for a special workshop: “The Best
Opportunities Of 2018” where he will reveal real, actionable business,
investing and learning opportunities that are right there on the horizon.

Remember....because Eben is launching his book this week, he is
sending you a free copy.  You just cover shipping and handling.



Get Your Free Copy Of Opportunity



If you only read one new book this year, make sure this is it.

I can tell you first-hand, if it wasn't for Eben Pagan there would likely
be no X & Y Communications.  His mentorship has been THAT valuable
to me personally.

I've almost finished reading Opportunity, and it's not only the first all-
new work Eben has done in a couple of years, you could easily argue
it's his most profound.

I can honestly say it's SO smart I wish I would have thought of much of
it myself!

Order it now, and get on the road to finding and creating infinitely more
opportunity in your life.

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A COUPLE OF CHOICE FOUR-LETTER WORDS FOR YOU
(PART TWO)


Last time I gave you the first part of a "2-for-1" on four-letter
words we should all probably rethink our usage of.

Given that I rarely if ever curse like a sailor in these newsletters,
most of you weren't thinking even for a second that I was going to
insult your intelligence by suggesting you stop using profanity, or
anything that obvious.

And right you were.

In fact, in Part One I made what many of you agreed was a solid
case for eliminating the word "hate" from your vocabulary. 

I mean, it just makes sense to do so.

But now I've got that much-anticipated second word for you. 

This one might be more of a "head scratcher" than a "no brainer",
so be sure to hang in there with me for a couple of minutes here.

The word is "just".

In the interest of clarity, there are no issues whatsoever with
using the word as an adjective to mean "fair" or "guided by truth",
as dictionary.com would put it.  You know, in the same sense as
"justice".

The problems start when we use the word "just" as an adverb to mean
"no more than", "merely" or "only"...particularly when whatever
thought we are expressing would make perfect sense WITHOUT the
word "just" in it.

Let me give some examples.


"This will just take a minute of your time."


"I just want to thank you."


"Will you just go out with me ONCE...PLEASE?  I BEG you....I'll just
DIE if you don't.   Come on...just one little kiss? 


Oops.  If you're even mildly of the intuitive sort, I bet you're
already on to what I'm getting at.

When you insert the word "just" into a request or statement of
desire it instantly adds a tangible measure of neediness or
flat-out desperation to the mix.

What could have been a perfectly dignified statement or question is
ruthlessly relegated to the realm of supplication or flat-out
begging:


Example A:  "This will take a minute."


Example B:  "This will just take a minute."


The vibe is different, isn't it?  Example A is an assertive
statement of fact, whereas example B conveys a clear hope that the
speaker isn't imposing upon the listener in any way.

Desperate, needy guys who beg women in a way that they hope isn't
an imposition are NOT attractive, or course.

Now, let me be perfectly up front with you here.  Like most of us I
spent much of my life happily using the word "just" in a
disadvantageous way.

I only figured out what I'm telling you today after going to a
prayer meeting.  That's right...a prayer meeting.

I couldn't help but notice that when people said prayers out loud,
almost every sentence contained the "j" word.  Every request to God
was punctuated by it.

This stands to reason.  After all, it makes sense that those who
pray would humble themselves before The Almighty when addressing
Him.

Let's face it.  You're not going to AMOG God, huh?

But even so, it probably still doesn't make much sense to use the
word "just" so much even in prayer.

After all, if you "just" want God to answer a certain prayer, what
business do you have continuing to pile on more requests?

Either you "just" want that one thing done for you or for starving
children in Africa, or you've in fact got more on the plate to ask
about. 

It's one or the other, right?

Therein lies the insidious subtlety of why the word "just" is so
blasted dangerous.

The reason WHY it makes our statements and requests appear so WEAK
is because it implies that we ONLY need ONE small thing in order to
make everything okay for us.
 
And yet, we also openly display that we're expecting whatever is on
our mind to be an imposition upon the other person.

Double wow.

So now, armed with the perspective I just gave you, can you imagine
the EPIC FAIL that is likely to happen when you get a woman's phone
number and then leave a voice mail message as follows?


"Uh, hello.  It's just me, [INSERT NAME HERE].  I'm just calling to
leave you a message because I enjoyed meeting you the other night.
If you could just call me back, we could go out sometime.  You
know, just to get some coffee or something."


Compare that with this version:


"Hey, it's [INSERT NAME HERE].   I'm calling because I enjoyed
meeting you the other night. So call me back and we can go out and
get coffee sometime."


Granted, the second version is still pretty "vanilla" and not
exactly a "stone-cold lock" by any stretch.   Indeed, you can ultimately
do far better than that, but let's stay on point here for the purpose
of this newsletter.

Note the clear difference in tone between the two messages, which
actually are meant to convey the exact same meaning...at least
objectively.

I have to warn you.  Breaking yourself of the "just" habit is going
to take some work.  It might shock you how much you use the word in
its more perilous context.  

But once you start catching yourself, you can start being
intentional about NOT saying it.

Just say no.


Be Good,

Scot McKay




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