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WHAT'S INSIDE:   There's a lot of talk about how important it is to
have a sense of "style".  But this has to go WAY, WAY beyond the
clothes you wear and the haircut you get.  Here's how to get an
unmistakable edge over just about every other guy out there...

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STYLE GETS PERSONAL


Before we get into the topic at hand here, I have to tell you...this
was the most fun I've had writing to you guys in a while.

In fact, this particular newsletter has been in the works for WEEKS
because the whole idea of "style" has been on my mind quite a bit
of late.

You see, to make a long story short I've been seeing a lot of
"style guides" for guys hitting the market lately.  What bugs me is
that every single one of them seems to focus almost exclusively on
how you look.

To be fair, this is understandable. 

After all, in the fast world of haute couture the word "style" is
almost synonymous with "fashion".  And "fashion", of course,
typically refers to clothing, hairstyles, etc. and the look they
collectively offer you.

But women want more from a high quality man than just fashion
sense.

In fact, the most underestimated x-factor when it comes to
attraction is the overall vibe you represent to women.

Every single one of us sends a basic message to those around
us in terms of what we're really like at our core.

The vast majority of us as guys have no idea what that message
is

Essentially, we really don't know who we are, and that's 
unattractive to women.

Worse?  Relatively few of us even care.

And when that's the case, why should women--who are
hardwired to follow our lead--care either?

But there's more.

When you consider the additional truth that women LOVE a
man with a confident plan for where he's going in life, it seems
logical that we have to know who the heck we ARE and what
we're ABOUT first, right?

Do I have your attention yet?

This whole "style" thing is important.

It's obviously time for a radical new approach to finding some.

Yeah, getting newer and cooler clothes helps. 

But man, wait until you see the power packed behind letting your
sense of "style" permeate your being inside and out.

The deeper you dig into your soul to discover what your style
is, the more effective and intriguing your public persona will be.

Let's compare a complete, well-rounded vision of one's personal
style with a marketing campaign. 

Marketing is the art and science of branding a product and
spinning its image both as effectively AND as accurately as
possible.

So have you ever thought of your "style" as sort of like your
"self-marketing strategy"? 

Well, I've got news for you.  You already have an image of some
sort...and like I said, that's whether you realize it or not.

But the bigger question is did YOU come up with it, or did you just
go along with some "ready made" template society offered? 

If the latter, then I can flat-out guarantee you your personal
brand isn't targeting the market you'd like it to.  That goes for
your social circle, career path and YES...the women you'd like to
attract.

To assist you in sorting out this all-important matter, here are
some very straightforward but thought provoking questions. 

Once you have the answers to them in place, you'll have a much
clearer sense of your own personal style.  You'll have a handle
on the overall vibe you really WANT to emanate.

There aren't really any ground rules. 

And I don't really care if you go with the first answer your gut
instinct interjects for each respective question or if you take a
half an hour and dozens of Google searches in between. 

It's only important that your answers are 100% honest and
uniquely yours.



What Is Your Theme Song?


When you enter the room, what song should be playing? 

A number of famous celebrities such as Bob Hope or Johnny Carson
literally had theme songs that would play whenever they walked
onstage, just like "Hail To The Chief" plays whenever the President
Of The United States arrives.

Without question, it would be "The Ecstasy Of Gold" for me.

What's yours?



What Movie Would You Star In, And Which Character Would
You Play?


For most of us, I think the "fall out of bed" answer would be based
on whatever movie we thought was cool, and the guy we thought was
coolest dude in it.  For me that's either Paul Newman in Cool Hand
Luke or Steve McQueen in Bullitt. 

But you'll come up with a far more effective answer if you recall a
mood a certain movie put you in that you really liked.   Was there
ever a time when you walked out of a movie with a mindset that you
would've like to have have KEPT long after the movie was over?

You know what I mean.  The movie just left you feeling cooler and
more powerful, right?  You hoped the feeling wouldn't wear off, and
that you could continue to relate to the main character forever.

By the way, you can run your choice for "theme song" through a
similar filter also.


 
What's Your Slogan?


As crazy as it sounds, how does the thirty-second commercial for
YOU as a product run?  What's the tagline at the end?



What's Your "Mission Statement"?


Not to go all "Dilbert" on you, but have you ever taken the time to
come up with ONE SENTENCE that flat-out says it all about you? 

Whatever it is that you're ALL about, this sentence should spell it
out.



What Would Your Name Be If You Could Change It To Anything?


Some of us like our given names and some of us are still mad at our
parents. 

Maybe you won't actually go so far as McLovin' did, but what if you
could? 

What would your "pen name" be?  Would it be more exotic or more
"normal" than your real name?



What Band Would You Be In?


I used to have a recurring dream that I replaced Axl Rose in Guns
N' Roses.  But oddly, that probably wouldn't be my answer to this
question.

Consider not only which band you'd love to join, but whether you'd
be the lead singer, the lead guitarist, the drummer, or something
else.



What Sport Would You ROCK At?


Granted, a relatively low percentage of us are pro athletes.  But
if you were, what sport would you play for a living?

Better yet, which athlete would you want to play against...and beat?

Maybe you'd love to beat Tiger in a playoff at Augusta.  Maybe
you'd love to take the checkered flag at Monaco.  Maybe you'd play
Defensive End in the NFL or be the MMA world champ. 

It really doesn't matter whether you've played a sport or not in
your entire life.  Give this one some thought.



What Color Is YOURS?


Johnny Cash was "The Man In Black".  That was his color, and maybe
it's yours also.  Or maybe it's something else.



Which Famous Chick Would You Hook Up With For A
"Hollywood Relationship"?


Go ahead, pick one.  Tony Parker, Tony Romo, and a bunch of other
famous dudes NOT named "Tony" have, and you might as well also.

Don't worry, it doesn't have to last for the two of you either.  This is
just an exercise.
 


What City Would You Be The Mayor Of?


For now, think outside the box (and whatever nationality is written
on your passport).  What city in the world would you really like to
run?  Not just LIVE IN, but RUN.

By the way, I really love this one.  It says A LOT about where you
like to be and the external "vibe" you really resonate with.



Clearly, I'm having way too much fun with this.  So we'll cover the
other half of the questions I came up with next time.

Suffice it to say I've saved the most outrageous ones for last.

I won't make you wait long, though.  I'll get those out to you
tomorrow. 

Better yet, I'll also show you exactly how to actually apply all of
this crazy talk to the real world in a way that'll skyrocket your
fortunes with the very sharpest and hottest women out there.