[X&Y] Why Looks Don't Matter As Much To Women
Published: Fri, 09/18/20
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IN THIS EDITION: Apparently some guys still believe that they're
not getting anywhere with women because they're not good lookingenough. Let's handle that once and for all.
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WHY NOT LET WOMEN THEMSELVES GIVE YOU THE
CONFIDENCE YOU NEED?
What if women all around you showered you with approval?
In other words, you didn't have to wonder if they liked you
because they were already showing you.
You can fully "engineer" how women respond to you, and live
a charmed life from this day forward.
That's the power of Female Persuasion:
50% Off -- Female Persuasion
This is the only program of its type, revealing the unique
and wonderful secrets to getting women everywhere to adore
you and want to do anything for you.
In other words, in it I show you exactly why every woman I've
approached in-field on Ten-Plus Live weekends has treated
me right...often with smiles, giggles and sexy poses.
In twelve years there has *never* been an exception. And it
blows guys away when they see it in person.
Imagine not having to fear rejection ever again, all because
women were clamoring for your attention.
You can see why so many guys' lives have been transformed:
50% Off -- Female Persuasion
This is your last chance to take advantage of that automatic
coupon I announced yesterday. It expires in 24 hours.
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WHY LOOKS DON'T MATTER AS MUCH TO WOMEN
Sure, I know what you're saying even as you read the title above.
"OK then, how come women go nuts over all those prettyboy actors?
And why do they openly talk about how physically attractive guys
are when they're hanging out together?"
I'm not going to lie to you. If a guy looks good to a woman,
she'll notice.
But remember, women are wired differently than we are.
We tend to see a woman's physical beauty first. And usually, if
it's not there for any particular woman in our estimation she has
little chance with us.
But with women, if you watch closely they'll often notice guys from
afar who you wouldn't necessarily expect them to.
Meanwhile, when it comes to the guy YOU may have automatically
assumed was your biggest competitor in a particular social
setting, women just roll their eyes.Why is this?
Well, for starters, your idea of what a woman wants is probably
different than hers. No matter what you're thinking, she's
thinking more in terms of what IGNITES her femininity...and
that's not how you're wired to process information.
There's a MASSIVE difference there, starting with how raw
physical appearance factors in.
Consider, for example, what I call "The Clark Kent Factor".
You know the story with Superman. His public persona is that of
"mild mannered" Clark Kent. The tentative, somewhat scattered "Mr.
Nice Guy" who Lois Lane, of course, sees as "just a friend".
He's unsure of himself. He is usually dependent on others for
guidance and leadership. He doesn't really have a plan. And he
speaks in a hushed tone, with a higher pitch than seems appropriate.
Meanwhile, Superman has no such issues. Lois is overwhelmed with
animal attraction when HE'S around.
And here's the kicker: It's the same guy, right? Therefore, both
Clark Kent and his alter ego Superman have the same level of
natural gifts in the looks department, right?
You could even argue that Superman might even have a disadvantage
there given that Clark Kent sports a smart business suit whereas
Superman has the added liability of wearing blue and red spandex.
Whatever.
It's who superman is that makes him physically attractive to Lois
Lane."Yes Scot, but that's fictional", you may be saying to yourself.
Granted. But the example is rooted in pure truth.
Emily and I had the opportunity to visit South Korea a while back.
While in Seoul, we booked a visit to the infamous DMZ, which has
always fascinated me.
Since the DMZ is the "no man's land" between North and South Korea,
who are still technically at war with each other, the tour was actually
guided by a U.S. Army MP.
Since I love my job, I tend to find it difficult to leave "work" at
home even when traveling the world.
I watched as the MP confidently boarded the bus, flashed a friendly
but decisively competent smile, and proceeded to tell us quite
directly what we could expect from the morning and what the "ground
rules" were.
"I'm going to make sure you see everything that's important, but
please remember not to wave or gesture to any North Koreans along
the way. If you do, I'm going to have to remove you from the tour,
send you back to the bus and deal with the situation after we get
back here to the base. And believe me, I'd much rather you enjoy
the tour as much as everyone else instead."
He was reasonable and direct, without being a douchebag about it.
He had done this tour at least a hundred times and it showed.
Suffice it to say we paid attention. And as expected, nobody
created an international incident. Nice.
BUT...the guy was approachable enough that everyone chimed in with
questions, which he cheerfully and competently answered.
He respected everyone on the tour, and fully expected to BE
respected in return. It was a non issue for him, and therefore
it was likewise a non issue for all of us.
Sooner than later it occurred to me that this guy's appearance was
very average in just about every respect.
He was of average height and build. And while his face wouldn't
scare small children, he wasn't going to be gracing the cover of GQ
anytime soon.
This was no "prettyboy" magazine model.
But he was clearly a "big four" man.
One of the great benefits I enjoy while traveling, obviously, is
Emily's company.
Sharing world travels and the life-long memories that go along with
them is one of many, many reasons why being in a great long-term
relationship beats the tar out of one-night stands.
As such, since she was sitting next to me on the bus I asked her,
"So, do you think this guy has any trouble getting a date?"
"Oh, goodness no!", was her immediate response.
Indeed.
To say he was confident would be an understatement. Yet, his clear
sense of sober judgment about himself (as opposed to arrogance)
combined with a clear ability to put us at ease was nothing short
of amazing.
We were visiting what is unquestionably one of the most politically
tense areas on Earth, yet everyone was laid back about it.And as far as character goes, there was just something about how he
carried himself that openly demonstrated that passing the necessary
background checks to be in the position he was in must have been no
problem.
I turned to Emily again and said, "OK, now imagine the same guy in
another setting. More tentative, not quite as confident. Maybe
more of an approval-seeking 'Mr. Nice Guy'. There would be a big
difference in how attractive he is to women, huh?"
"Is that a trick question?" Emily replied...with a laugh.
No kidding. Were this guy to have been lacking in the "big four"
department, he'd be "Mr. Normal".
He wouldn't be leading tours to the border between North and South
Korea, that's for sure. And he wouldn't be the kind of man women
notice.
But the fact remained. Perhaps ironically, even while wearing
camouflage this guy stood out from the crowd.
So what's the takeaway?
Simply this: Even if you are average (or even below average) in
the "natural looks" department, it's going to be the "big four"
that truly decide whether women notice you or not.
Sure, take care of yourself. Brush your teeth and don't dress like
a slob.
But remember "The Clark Kent Factor" always, and continue to
fine-tune the "big four" in your life until you become your own
version of Superman in your own natural habitat, which is
presumably somewhere outside the DMZ.
And by all means do so without the tights, please.
Be Good,
Scot McKay
P.S. Hey, since we launched Wing-It Worldwide, we've published
a video on YouTube of the DMZ tour experience described above:
Video: The DMZ From The South Korean Side
Here's a video of the tour from the NORTH Korean side,
too, which we did just a few years ago (for real):
DMZ On The DPRK Side
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